How to Get Recommended by AI Assistants

How AI assistants decide which local businesses to name

• Plain, factual pages on your own website. When an assistant answers a local recommendation question, it looks for clear, unambiguous facts on your site: who you are, the exact services or products you provide, the cities and localities you serve, your qualifications or certifications, and how pricing or consultations work.
• Your Google Business Profile and customer reviews. Assistants rely heavily on trusted local data sources, maps listings and the actual words customers use in reviews. A clinic or studio with steady, detailed reviews mentioning specific treatments or projects in a city gives an assistant far stronger evidence than a bare listing.
• Consistent business details across Indian directories and trusted websites. When your business name, address, phone number and website URL match across your own site, Google Maps, Justdial, Sulekha, IndiaMART, Practo, industry associations or local press mentions, AI systems can connect those records with confidence.
• Unblocked access for search and AI crawlers. Some websites accidentally block search or AI crawlers in their configuration files or behind broken security screens, making the business invisible when an assistant looks up current details.

Practical steps you can take on your website this month

• Create a dedicated page for each core service and clearly list the localities you serve. Instead of a single bullet point that says "Tax consultancy", write a helpful page that explains GST registration, monthly return filing, income tax audits and company incorporation for small businesses in your city.
• Answer real customer questions in plain English on your pages. Add a common questions section that covers what customers actually ask on the phone: how long the work takes, what documents or preparation are needed, whether consultations are available on Sundays, and how billing and GST invoicing work.
• Include machine-readable business details (structured data) on every page. Behind the scenes, your website should state your business category, service areas, rupee price range, opening hours and FAQ answers in the standard format search engines and AI systems read. Every DEVA website includes this setup automatically.
• Show real human accountability. List the names and qualifications of your doctors, partners, founders or lead designers, along with your real address and GST billing details where appropriate. Assistants and human buyers alike trust transparent businesses over anonymous pages.

Strengthen your reputation outside your website

• Keep your name, address and phone number identical everywhere online. If you moved from one sector to another or changed your reception phone number, update old directory listings on Justdial, Sulekha, IndiaMART, LinkedIn and Facebook so assistants do not see conflicting addresses.
• Ask happy clients for specific, honest reviews on Google. A two-sentence review from a real customer describing the work you did and the locality you served is worth far more than a generic star rating with no text.
• Earn genuine mentions on relevant local or trade websites, such as local business associations, supplier directories, event listings or trade publications. Avoid paying for low-quality link farms, which do nothing to help customers or AI assistants trust you.

How to test and track what AI assistants say about you

• Test natural customer prompts once a month. Ask ChatGPT, Gemini and Google Search the exact question a buyer in your city would ask, for example "Which coaching institute in Ghaziabad offers weekend NEET batches?" or "Who are trusted B2B packaging suppliers in Faridabad?", and note which three businesses are named and why.
• Look at what the recommended competitors have that you are missing: clearer service pages, more detailed Google reviews, stronger local directory consistency, or straightforward pricing information.
• Run DEVA's free website scan on our homepage. In 30 seconds it checks your mobile website basics and asks an AI assistant who it would recommend for your service and city, showing you whether your business is named today.