Google Business Profile Checklist (India)

Get the basics and Indian address details right

• Use your real business name, the exact way it appears on your shop signboard, visiting card and GST registration certificate. Stuffing extra keywords like "Best Dental Clinic in Gurugram" into the name field is one of the fastest ways to get a profile suspended during Google's automated checks.
• Pick the most specific primary category available, such as "Dental clinic" rather than "Doctor", or "Modular kitchen manufacturer" rather than "Interior designer". Your primary category carries the most weight in deciding which searches trigger your listing, while two to four secondary categories help you appear for related services.
• Write your Indian address so both Google Maps and a first-time visitor on a two-wheeler can find you. Include the plot or shop number, floor, building or market name, sector or phase, locality, city, state and six-digit PIN code. Place the map pin directly on your entrance gate rather than the middle of the sector.
• If you visit customers at their premises and do not see walk-in clients at your office, configure the listing as a service-area business and select the specific cities, sectors or PIN codes you cover in Delhi NCR or your home city.
• Use one primary mobile or landline number that your reception or team answers promptly during working hours, and link to a fast mobile website page. Keep your name, address and phone number identical across your website footer, Justdial, Sulekha, IndiaMART and social profiles.
• Add your regular opening hours and update special hours ahead of Indian public holidays and festivals such as Diwali, Holi, Eid, Independence Day and Republic Day so customers know when you are open.

Show your services, rupee pricing and real photos

• Fill out the Services or Products tab completely. Group offerings under clear headings and add each service with a plain-English description and, where practical, a starting price in rupees (stating clearly whether GST is extra) so callers already know your price range.
• Upload real, well-lit photographs taken on a phone: your exterior signboard and building from the street so customers recognise the landmark, your reception or workspace, your team at work, and completed work or equipment. Avoid stock photos or heavily designed flyers with tiny text.
• Add three to five new photos every month. Profiles that add fresh photos of real jobs, clinic rooms, studio projects or factory dispatches show both Google and prospective customers that the business is active and trusted.
• Write your 750-character business description in plain English. State what you do, who you help, the sectors or cities you serve, and how customers can book or request a quote, without repeating keywords unnaturally.

Make calling and WhatsApp effortless on a phone

• Add your WhatsApp click-to-chat link or booking page link in the profile's contact and appointment fields where Google supports it for your category, so mobile searchers can message you in one tap.
• Ensure the website link on your profile opens a mobile-first page that loads quickly even on patchy 4G connections inside lifts, basements or crowded markets, with a tap-to-call button and a WhatsApp button visible on the first screen.
• If you use a separate page for each branch or city, point each Google Business Profile to its matching location page rather than sending every branch to a generic homepage.
• Check the Questions and Answers section on your profile every month. Anyone from the public can post a question or an answer there, so post and answer the five most common questions yourself (timings, parking, nearest metro station, consultation fee or quotation process).

Earn and reply to genuine customer reviews

• Ask every happy client, patient or buyer for a Google review right after the work is completed. Send your direct Google review short link over WhatsApp or SMS, or keep a printed QR code standee at your billing desk.
• Encourage customers to mention the specific service they used and the locality in their own words, for example a root canal in Gurugram or a modular kitchen installation in Indirapuram, as natural wording helps future customers and search engines understand what you do.
• Reply to every review, positive or negative, within two or three days. Thank happy customers by name and reference the service they took; if an unhappy review arrives, stay calm, state the facts politely, and invite them to call or WhatsApp the owner directly to resolve the issue.
• Never buy bulk reviews, run review exchange groups or offer discounts and freebies in exchange for ratings. Google's filters regularly purge unnatural review spikes and can penalise or suspend the listing.

Monthly upkeep that keeps you in the top three

• Publish one or two Google Posts each month sharing a real update: a completed project, seasonal batch dates for a coaching institute, holiday timings, or a common customer question answered in plain English.
• Check your profile once a month for "Suggested edits" from the public or automated updates from Google, which can quietly alter your phone number, pin location or opening hours without your realising it.
• Review your Google Business Profile performance numbers monthly to see how many people clicked to call, asked for directions or visited your website, and compare those numbers with the actual enquiries recorded by your team.
• If you want your website, Google Business Profile, review requests and enquiry tracking looked after together, DEVA's Website plan starts at ₹7,999/month + GST and the DEVA Growth Package is ₹25,000/month + GST, with no setup fee and no minimum term.